I led, designed, curated and developed a Social Design Library and hosted a Social Design Festival as the festival director and lead designer. My one realisation - social design can not be defined, but it's built on various principles such as inclusivity, diversity, ethical responsibility toward the environment, deeply reflecting the community's needs through direct engagement, and maintaining contextual integrity. I believe my diverse set of experiences can add value to Architecture in Development platform. Since I have led these initiatives and many more as a lead communication designer, I am well aware of strategies to increase engagement among the A–D network and other global audiences.